5 Steps to Creating Click-Worthy Pinterest Pins That Rank in Search
Are you pouring time into Pinterest but feeling like your pins are getting lost in the crowd? It’s frustrating to create beautiful designs only to have them buried in search results. The good news? The secret to creating pins that actually rank (and get clicked) lies in using the right strategy—starting with keywords.
In this guide, I’ll walk you through five simple steps to create Pinterest pins that grab attention, rank in search, and drive traffic to your offers. And if finding the right keywords feels like a daunting task, don’t worry—I’ve got a shortcut for you at the end!
Step 1: Know Your Audience
Before creating pins, take a step back and think about your ideal client. What are they searching for on Pinterest? Are they looking for answers to their problems, inspiration, or step-by-step solutions?
Use Pinterest’s search bar to type in terms your audience might use and look at the suggested keywords.
Think about their pain points and create pins that provide solutions.
Pro Tip: Want to skip the guesswork? The Keyword Vault is packed with niche-specific keywords your audience is already searching for.
Step 2: Choose the Right Keywords for Your Pin
Keywords are the backbone of your Pinterest strategy—they’re how your audience finds you in search results. For each pin, choose 1-3 primary keywords that align with your content.
Use keywords in your pin title, description, and hashtags.
Sprinkle them naturally throughout your text—avoid keyword stuffing!
Pro Tip: Not sure where to start? The Keyword Vault gives you a head start with curated keywords tailored to coaches and service providers.
Step 3: Design a Scroll-Stopping Pin
Once you’ve nailed your keywords, it’s time to create a pin that gets noticed. Here’s how:
Use bold, easy-to-read fonts.
Keep your design clean—too much clutter can be overwhelming.
Use colors that stand out in the Pinterest feed (think contrast!).
Add text overlays that include your keywords.
Remember, your pin is your first impression—make it count!
Step 4: Write a Compelling Pin Description
Your pin description is where you tell Pinterest’s algorithm what your content is about. Use this space to:
Write 1-2 sentences about the value of your content.
Include your primary keywords naturally.
End with a call-to-action, like “Click to learn more!”
Example: “Discover 5 Pinterest pin design tips that will help your content rank higher in search results. Click now to start creating scroll-stopping pins!”
Step 5: Publish and Track Your Results
Once your pin is live, keep an eye on how it performs. Pinterest analytics can help you understand which pins are driving the most clicks and saves. This feedback is invaluable for refining your strategy over time.
And don’t forget: Pinterest is a long-term game. Consistency is key, so keep creating and sharing high-quality pins.
Ready to Simplify Your Keyword Strategy?
Finding the right keywords for your pins doesn’t have to take hours. With the Keyword Vault, you’ll get instant access to hundreds of niche-specific keywords that will help your pins rank in search and drive more traffic to your business.
Stop guessing and start ranking— grab the Keyword Vault here!
