How to Set Up Your Pinterest Profile for Success This Year
Your Pinterest profile is like your digital storefront—it’s the first thing people see, and it sets the tone for how they’ll interact with your content. If you’re not optimizing it, you could be missing out on traffic, leads, and opportunities.
But don’t worry—I’ve got you covered with a simple, step-by-step guide to setting up your Pinterest profile for success in 2025. Let’s make sure your account is ready to work its magic!
Step 1: Optimize Your Display Name
Your display name should include keywords that reflect your niche and what you offer. This helps people find you when they’re searching on Pinterest.
For example:
Instead of Ashley Chandler, try Ashley Chandler | Pinterest for Entrepreneurs.
Include your business focus to grab attention and improve discoverability.
Step 2: Write a Strong Bio
Your bio is your chance to connect with your audience and tell them exactly how you can help. Keep it short, clear, and full of keywords.
Here’s a quick formula:
I help [your ideal audience] with [your solution], so they can [the benefit or outcome].
For example:
Helping coaches and service providers grow their businesses with Pinterest and lead generation strategies—without social media burnout.
Step 3: Choose a Click-Worthy Profile Picture
A clear, friendly headshot works best. If you’re not the face of your business, use a simple logo or image that reflects your brand. Just make sure it’s high-quality and recognizable.
Step 4: Claim Your Website
Claiming your website is a must—it tells Pinterest you’re the owner of your site, and it allows you to track analytics and connect your pins back to your site.
Here’s how to do it:
Go to Pinterest settings.
Find the "Claim" section and add your website URL.
Follow Pinterest’s instructions to confirm ownership.
Step 5: Add Keywords to Titles and Descriptions
Keywords are the secret sauce to getting your pins seen by the right people. When you use strategic keywords in your pin titles, descriptions, and board names, you’re essentially telling Pinterest who your content is for.
Here’s how to do it:
Titles: Use clear, searchable phrases that describe what your pin is about (e.g., “5 Tips for Using Pinterest to Grow Your Coaching Business”).
Descriptions: Write natural sentences that include your keywords. Think of what your ideal client would search for.
Boards: Choose board names based on popular search terms in your niche.
If you’re not sure where to start with keywords, check out my Keyword Vault—it’s packed with 100+ ready-to-use keywords to help you rank higher and attract your ideal clients.
Step 6: Create Keyword-Rich Boards
Your boards are where your content lives, so make sure they’re optimized for search.
Name your boards with keywords your audience is searching for (e.g., “Pinterest Tips for Coaches”).
Write descriptions for each board using natural, keyword-rich sentences.
Add 10–20 pins to each board to start building it out.
Step 7: Keep It On-Brand
From your profile banner to your pin designs, consistency is key. Use your brand colors, fonts, and tone of voice throughout your profile to make it recognizable and professional.
Ready to Take Your Pinterest Strategy to the Next Level?
Now that your profile is set up for success, it’s time to dive deeper into your Pinterest strategy. If you’re ready to attract consistent leads and grow your business, check out my Pinterest Success Toolkit—the ultimate guide to turning Pinterest into a lead-generating machine.
