How to Use Pinterest for Keyword Research to Attract the Right Clients
When you think of Pinterest, you probably imagine an endless stream of recipes, DIY projects, and design inspiration. But Pinterest is so much more—especially for coaches and service providers looking to attract clients and generate leads. What many don’t realize is that Pinterest operates like a search engine, and keyword research is the key to getting discovered by the right audience.
In this post, I’ll show you how to use Pinterest for keyword research so you can attract clients who are actively searching for the services you offer—without spending all day on social media.
Why Keywords Matter on Pinterest
Pinterest is a visual search engine, which means people come here with a purpose. They’re searching for solutions, inspiration, or services—just like they do on Google. The difference? Pinterest makes it easy for your content to keep working for you long after you’ve posted it. Just as you’d optimize for Google, you need to use strategic keywords on Pinterest to boost your visibility and ensure your pins show up in the right searches.
Let’s say you’re a coach offering business coaching services. Instead of people searching for your specific name, they’re more likely searching for phrases like “business coaching for entrepreneurs” or “how to scale a small business.” By incorporating these relevant keywords into your pins, you’re ensuring that your content shows up in searches from potential clients actively looking for solutions.
The right keywords play a significant role in how Pinterest decides to display your content. By using targeted keywords in your pin titles, descriptions, board names, and even your profile, you’ll improve your chances of being seen and driving traffic to your site.
How to Find Keywords on Pinterest
Finding the right keywords on Pinterest is easier than you think! Here’s how to start:
1. Pinterest Search Bar Suggestions
Begin by typing a general keyword related to your business into Pinterest’s search bar. You’ll notice that Pinterest suggests related keywords as you type. These suggestions come from real search data, so they give you direct insight into what people are already searching for. For example, if you type in “business coach,” you may see suggestions like “business coach tips,” “business coach for entrepreneurs,” or “small business coach.” These are golden opportunities to craft content that answers your audience’s needs.
2. Explore Related Keywords
After entering a search term, scroll down to the “Related Keywords” section beneath the search results. This section provides a cluster of related keywords that can help you expand your content strategy. It’s a powerful way to get more precise with your targeting and cover various angles of your topic.
3. Analyze Competitor Pins
Look at the pins already ranking well in your niche. What keywords are they using in their titles and descriptions? By analyzing what’s working for others, you can create a strategy that incorporates similar keywords to boost your own visibility.
Actionable Steps for Effective Keyword Research
Here’s a step-by-step process to help you get started:
Brainstorm 3-5 phrases that describe your business or services, and enter them into Pinterest’s search bar.
Write down the top keyword suggestions Pinterest offers. These are popular search terms that your ideal clients are already using—so you should too!
Check out high-ranking pins in your niche. Note the keywords they’re using in their titles and descriptions, and incorporate similar ones into your content.
Use related keywords suggested by Pinterest to expand your strategy, and use them throughout your pins, boards, and descriptions.
Why This Matters for Your Business
Mastering Pinterest keyword research is one of the most effective ways to drive more traffic and attract clients ready to invest in your services. By aligning your content with what your audience is already searching for, you ensure that your pins get seen by the right people—those actively looking for the solutions you provide.
Next Steps: Take Your Pinterest Strategy to the Next Level
Want to dive deeper into optimizing your Pinterest strategy? My Pinterest Success Bundle is designed specifically for coaches and service providers like you. It includes:
A full module on keyword research to help you find the exact keywords your audience is searching for.
Pin design templates that will make your content stand out.
A lead generation strategy to turn Pinterest traffic into clients.
If you’re ready to drive more leads to your business, grab your Pinterest Success Bundle and start optimizing your Pinterest strategy today!
