Turn Pinterest Traffic into Subscribers with These Simple Steps

Pinterest can be a secret weapon for growing your email list. But how do you turn all that traffic into actual email subscribers? Here are some easy steps you can take to start turning Pinterest into an email list-building machine.

1. Set Up Your Profile and Pins for Lead Gen

Make sure your Pinterest profile is all about your free offer. Your profile description, board titles, and pin images should give people a reason to follow you or click through to your site. For example, if you offer a free checklist or guide, your pin image should clearly show that.

2. Design Pins That People Want to Click

Your pins need to stand out and promise something valuable. Create images that say, “Click here for your free guide!” or “Get your checklist now!” This makes it super clear what your audience will get if they click.

3. Send Them to a Special Landing Page

Don’t just send people to your homepage. Make sure your pins send them to a landing page that talks about your free offer. This landing page should collect their email address, so they can get the freebie, and you can start growing your list.

Now that you have their email, the next step is to nurture those new subscribers. This means sending them regular emails so they don’t forget about you. With the Email Marketing Membership, you’ll get 52 email templates a year, so you always have something valuable to send. At just $9 a month, it’s an easy way to stay consistent and keep building relationships with your list.

Disclaimer: This post contains affiliate links, which means I may earn a small commission if you sign up through my link—at no extra cost to you. I only recommend programs and memberships that I am actively a part of and fully believe in. I stand behind both the creator and the content because I know firsthand the value they bring.